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Shiraz is the dominant red winegrape variety in Australia. It is the key component of Grange, the flagship Australian wine label. At the other end of the scale it makes up the bulk of the cheap and cheerful red wines in the popular wine brands such as Jacobs Creek, Oxford Landing and [yellowtail].
But Shiraz has not always held such a hold over the market. Until the mid nineties Cabernet Sauvignon was regarded as the superior variety and this was reflected in the prices paid at the cellar door. But the demand for exports has been mainly for Australian Shiraz and Cabernet has lost ground in the battle for consumer preference in Australia as well.
Shiraz’s reign at the top of the tree really started in the middle of the 1950s when it replaced Grenache as the most popular red winegrape variety. In those days a much larger proportion of the wine market was devoted to fortified wine, what we used to call Port.
Looking into the future the role of Shiraz seems unassailable, but there are a few challengers on the horizon. The wine consumer is a fickle creature and fashions can change fairly quickly.
Read More Courtesy of Vinodiversity
Or to order Yarra Valley Shiraz online visit Tokar Estate